Brand identity
Osiris Group
- Brand
- Osiris Group
- Discipline
- Brand identity
- Industry
- Telecommunications
Work by Valentina Esnaola, co-founder of Fees.
Introduction
A modern identity for an Argentine telecommunications company, combining technical precision with the human side of every connection.
- Context
- Osiris Group is an Argentine telecommunications company focused on building, managing and maintaining network infrastructure.
- Objective
- The brand needed an identity capable of expressing both sides of the company: its technical precision and the people behind every connection.
- Concept
- A visual direction built around movement, precision and human connection.
Visual journey
Movement, precision and human connection.
Form
Curved lines, circular forms and connection points reference the flow of networks, fiber optics and constant movement, while giving the brand a more approachable and dynamic character.
Color
A deep green palette with luminous accents moves away from the conventional blue language of the tech industry. Dark backgrounds, gradients and subtle graphic paths create a visual universe connected to data, infrastructure and growth.
- #51D27F
- #325E41
- #1BE0C3
- #1C1C1C
- #C1C7C3
- #E5E5E5
System
The system combines a flexible logo, clean typography, photography and graphic elements that can expand naturally across digital and physical applications.
Final applications
Technical without becoming cold, and human without losing precision.
A visual system designed to communicate reliability, innovation and the idea at the core of Osiris Group: strengthening what connects us.
Full credits
- Brand design
- Valentina Esnaola
- Tools
- Adobe Illustrator, Adobe Photoshop, Figma
- Originally published on Contra
- contra.com/p/3ANRPqYQ-osiris-group-brand-identity-development
Work by Valentina Esnaola, co-founder of Fees.