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Brand identity

Albertina Café

Brand
Albertina
Discipline
Brand identity
Industry
Hospitality · Café
Year
2026
The Albertina wordmark in cream under a small sun, on burgundy.

Work by Valentina Esnaola, co-founder of Fees.

01

Introduction

A warm, expressive identity for a neighborhood café made to become part of everyday routine.

Context
Albertina is a neighborhood café designed around warmth, familiarity and everyday connection: a place for different moments of the day, meant to become part of the neighborhood’s routine.
Concept
The café as a host: a space that welcomes, accompanies and creates room for things to happen.
02

Visual journey

The café as a host

The identity is built around the idea of a space that welcomes, accompanies and creates room for things to happen. Routine, conversation, shared tables and spontaneous plans become part of the brand experience.

The wordmark and the A monogram in a checkerboard of burgundy, blue and cream, with the sun.
Wordmark, monogram and sun
  • #891535
  • #C3D4DE
  • #660C25
  • #E6E2D9
Color values — As specified in the brand guidelines.

Visual identity

A warm and expressive system combines a distinctive wordmark with an organic sun, stripes, handwritten details and small illustrations inspired by café life. Burgundy, soft blue and warm neutrals reinforce its familiar yet contemporary character.

Illustrations and seals in burgundy: a cup, a croissant, a table with chairs, a plate and handwritten phrases such as “El café de tu barrio” and “Quedate un rato más”.
Illustrations and seals
Detail: “El café de tu barrio”, one of the handwritten phrases of the system.
Illustrations and seals in burgundy: a cup, a croissant, a table with chairs, a plate and handwritten phrases such as “El café de tu barrio” and “Quedate un rato más”.
Burgundy and cream stripes framing a photograph of hands and cups with “El café de tu barrio” written over it.

The system expands through phrases, seals, illustrations and photography of lived-in tables, shared food and spontaneous moments. Each element helps Albertina feel active, social and closely connected to its neighborhood.

Basic applications on soft blue: “Un lugar para quedarse un rato más” between photographs of tables and coffee.
Basic applications
Social media grid on burgundy: posts with photographs, illustrations and phrases.
Social media
03

Final applications

Menu
Takeaway cups in cream and burgundy with the wordmark, on a wooden table in hard sunlight.
Takeaway cups
Four paper pastry bags with croissants, each with a different application of the identity, on burgundy.
Pastry bags

Albertina turns the everyday café into a place for meeting, staying and coming back: an identity built to feel familiar from the first visit.

04

Full credits

Brand design
Valentina Esnaola
Tools
Adobe Illustrator, Adobe Photoshop, Figma
Originally published on Contra
contra.com/p/ZqUrZNBF-albertina-cafe-brand-identity-design

Work by Valentina Esnaola, co-founder of Fees.