Festival identity
Get Lost
- Brand
- Get Lost — Festival de Folk Fusión
- Discipline
- Brand identity, Visual identity, Illustration, Editorial
- Industry
- Events · Music festival
- Type
- Academic project · FADU, UBA
- Year
- 2021
Work by Valentina Esnaola, co-founder of Fees.
Introduction
A flexible, immersive identity for a three-day folk fusion festival that invites people to get lost.
- Context
- Get Lost is a three-day folk fusion festival that brings music, nature, art and collective experiences together in an immersive setting. Beyond the musical program it includes workshops, talks, theater and outdoor activities.
- Objective
- Invite people to step away from predictable routines and reconnect with curiosity, spontaneity and the unexpected: to get lost in the surroundings, explore freely and discover different expressions of folk culture.
- Concept
- Folk tradition meets a contemporary, experimental language, so that every touchpoint becomes part of the discovery.
Visual journey
The idea
Leave the familiar behind.
The idea is to invite people to step away from predictable routines and reconnect with curiosity, spontaneity and the unexpected. The experience encourages visitors to get lost in the surroundings, explore freely and discover different expressions of folk culture.
System
An expressive identity that blends traditional folk references with a more contemporary and experimental language. The system combines typography with handcrafted details, organic illustrations, collage, textures, musical instruments and elements inspired by the landscape.
Final applications
In the world
The identity extends across posters, signage, credentials, merchandise, digital platforms and environmental graphics. Each application helps guide the audience while becoming part of the festival’s atmosphere and sense of discovery.
Editorial
A publication and a fold-out program.
They organize the line-up, activities, interviews, maps and practical information. The layouts are flexible and exploratory, so the content feels dynamic while staying clear and functional.
A complete visual experience, where every touchpoint supports the same idea: leaving the familiar behind and making space for discovery.
Full credits
- Brand design
- Valentina Esnaola
- Illustration
- Valentina Esnaola
- Visual design
- Valentina Esnaola
- Tools
- Adobe Illustrator, Adobe Photoshop
- Originally published on Contra
- contra.com/p/r6vRs3Nv-festival-visual-identity-design-for-get-lost
Work by Valentina Esnaola, co-founder of Fees.