Visual identity
BAWAX
- Brand
- Buenos Aires Wax
- Discipline
- Brand identity, Visual identity
- Industry
- Retail · Records and DJ equipment
- Year
- 2025
Work by Valentina Esnaola, co-founder of Fees.
Introduction
A sober, technical identity for a Buenos Aires online store of vinyl records, turntables and DJ gear.
- Context
- BAWAX is a Buenos Aires–based online store specializing in vinyl records, Technics turntables, mixers and DJ accessories.
- Concept
- Local record culture meets the visual language of independent European labels and underground electronic music from the late ’90s and early 2000s.
Visual journey
Reference
The identity connects local record culture with the visual language of independent European labels and underground electronic music from the late ’90s and early 2000s.
System
A sober but distinctive system built around custom typography, a monochrome palette, grainy photography and raw editorial compositions. The result feels technical, timeless and closely connected to DJ and club culture.
Final applications
Applications
The identity adapts across the online store, event graphics, packaging, merchandise and physical applications, keeping a consistent presence while leaving room for experimentation.
Full credits
- Brand design
- Valentina Esnaola
- Visual design
- Valentina Esnaola
- Tools
- Adobe Illustrator, Adobe Photoshop, Figma
- Originally published on Contra
- contra.com/p/oAMPPBEo-bawax-visual-identity-design
Work by Valentina Esnaola, co-founder of Fees.