Creative Studio
Start a project

Brand identity

Vinomade

Brand
Vinomade
Discipline
Brand identity, Illustration, Social content
Industry
Wine · Community
Year
2025
“Amigos del vino. Vinomade” over a dim photograph of people drinking wine at night, with labels and cards scattered around.

Work by Valentina Esnaola, co-founder of Fees.

01

Introduction

A warm, expressive identity for a wine brand built around discovery and the social side of drinking wine.

Context
Vinomade is a wine brand built around discovery, shared experiences and the social side of drinking wine.
Concept
Sophistication and closeness: wine as something to enjoy, explore and share rather than something distant or overly formal.
02

Visual journey

Tone

The identity brings together sophistication and closeness, presenting wine as something to enjoy, explore and share rather than something distant or overly formal.

The Vinomade wordmark on pale pink, deep burgundy and orange.
Color application
  • #2D0704Tinto Profundo
  • #FF5500Brindis Naranja
  • #E4CDC6Rosado Suave
  • #F8F8EEBlanco Bruma
  • #2F2728Negro Bodega
Color values — As specified in the brand guidelines.

System

A warm and expressive system combining editorial typography, spontaneous photography, handcrafted illustrations and a palette inspired by wine, earth and celebration.

Conceptual graphic idea: a wine tasting poster, a photograph of hands and bottles, and a “Noche de tapas & vino” poster.
Conceptual graphic idea

Brand character

A walking bottle.

A walking bottle acts as the brand’s visual ambassador, adding personality and humor while adapting to different moments, audiences and experiences.

The character in eight situations: with headphones, a scarf, a guitar, a glass.
The walking bottle character in eight poses, next to the line “Camina por donde la marca quiere estar…”.
03

Final applications

Applications

The identity extends across social media, events, packaging, menus and merchandise, creating a recognizable world that feels curated, contemporary and inviting.

Social media grid: wine boxes, people at a table, an orange “Salud & enjoy” piece and “Entre vinos & vinilos”.
Social media
Merchandise: a paper bag with the character, caps in burgundy and orange, a T-shirt and stickers.
Merchandise
“Amigos del vino. Vinomade” over a dim photograph of people drinking wine at night, with labels and cards scattered around.
04

Full credits

Brand design
Valentina Esnaola
Digital illustration
Valentina Esnaola
Social content design
Valentina Esnaola
Tools
Adobe Illustrator, Adobe Photoshop, Figma
Originally published on Contra
contra.com/p/rQQ2373c-vinomade-brand-identity-design

Work by Valentina Esnaola, co-founder of Fees.